attention to good employee relations since employee relations mirror customer relations
	appreciating the value of satisfied customers as the basis for a successful company
	adequate training and support to help employees serve customers well
	recognizing that everything impacts customer service one way or another
	establishing precise and demanding performance standards
	training managers and defining their roles in promoting customer service
	making employees feel appreciated through tangible rewards and intangible recognition
	measuring the effectiveness of customer service and personnel policies
	building strong commitments to customer-oriented business practices

"The customer is always right."
Irritating as it is, the phrase is true. Every salesman knows that attention to the customer is key to success. Dick Schall, author of Keeping the Edge, lists four things every customer wants:

	Personal attention. Everyone the customer encounters is a reflection of the company. To the customer, the company is best judged by the last person he encountered.
	Dependability. A company can keep a customer with a complaint 80 percent of the time if the customer gets satisfaction after the first contact about his problem. Beyond that, odds of keeping the customer plummet.
	Promptness. Companies that thrive on speedy delivery of services - Domino's, FedEx, or one-hour photo - have conditioned customers to want their services quickly.
	Employee competence. Training your employees to deal courteously and competently with customers is crucial to your success.